Steps to Becoming a Macaroni KID Publisher
- Verify you meet our Publisher Qualifications and are willing to fulfill the minimum Publisher Requirements outlined below.
- Fill out our Macaroni KID Publisher Application to get started. We will contact you if there is an opening for a Publisher in the Territory you are interested in covering and your skills and qualifications match what we are looking for.
- Schedule a 15-minute interview with a member of our Macaroni KID Publisher Development Team.
- Submit your Macaroni KID License Agreement and pay your first three months’ licensing fees.
- Attend our New Publisher Training Webinar and complete the New Publisher training curriculum within the first three months of becoming a Publisher.
Minimum Publisher Qualifications:
- Ambitious with a desire to start and grow a local digital media and advertising business. You must have an entrepreneurial mindset. This is not a traditional “job” with a salary; you will be building your own business and income.
- Excellent communication skills, including the ability to communicate effectively with business owners and to write articles and reviews about local businesses, attractions, and events in your community. (A writing sample is required as part of the application process.)
- Ability to take great photos and videos, as well as basic photo and video editing skills.
- Tech savvy, including comfort using social media (Facebook, Instagram), and access to a PC or Mac to run your business.
- Community-minded with demonstrated knowledge of and engagement in the kid and family space in your area.
- A minimum of 20 hours per week to devote to building and running your Macaroni KID business (The more hours you can devote, the quicker your business will grow and the more money you can earn.)
- Publish a hyper-local e-newsletter and events calendar every week featuring family-friendly events, activities and programming in your community.
- Write articles each month featuring family-friendly content and fun things to do with kids in your community.
- Regularly use social media to connect with your readers and get the word out about the best things to do and places to go with kids in your community.
- Market your Macaroni KID business to local businesses and organizations to get them to partner on advertising campaigns. (Publishers keep 100% of the advertising revenue they generate.)
- Commitment to honor the rich diversity of both the Macaroni KID Publisher community and your own community by using and producing diverse and inclusive content and images on your Macaroni KID website and social media channels.
- Pay a $79 monthly licensing fee to Macaroni KID (Your first 3 months are due up front to cover the administrative costs of onboarding a new Publisher and are non-refundable even if you leave Macaroni KID before the expiration of this 3-month period.)
Frequently Asked Questions
A Macaroni KID Publisher is the go-to resource for family fun in their community. It is a Publisher’s job to stay on top of all of the kid-friendly events, activities, businesses and organizations in their community, and to get the word out to local families. They do this by producing weekly, hyperlocal e-newsletters and updating their websites with events and articles they write featuring the best things to do and places to go with kids. Publishers are also responsible for managing their business’ social media channels, hosting local events and parties, and selling advertising packages to local businesses and organizations.
Publishers have the opportunity to participate in national advertising campaigns under the leadership of Macaroni KID Headquarters (HQ), where they experience and review products and services and get the word out to their readers via articles and social media posts.
Publishers also have the opportunity to participate in press trips throughout the year at exciting destinations both within and outside the United States. Press trips typically include complimentary accommodations, and sometimes meals and activities at the destination.
We require all of our Publishers to live, work, or play within a 30-minute drive of their Territory. Experience has shown that Publishers are not successful unless they are connected with and ingrained in the community they serve.
While no experience is required, a basic comfort level with technology and social media is recommended. In addition, people who are comfortable networking and with sales outreach are more likely to be successful in growing and monetizing their Macaroni KID business.
Our training includes ongoing professional development in advertising, social media, content creation, business management and more – marketable skills that are applicable beyond your role as a Publisher. We also will connect you to our Publisher Development Team who will be on standby to help answer any questions and walk you through the first few months of being a Publisher.
The time commitment varies based on the individual Publisher’s goals for their Macaroni KID business and how much money they wish to earn. However, on average, Publishers spend about 20 hours a week working on their business. The time commitment is greatest during the first few months as you participate in training and familiarize yourself with all of the ins and outs required to establish and run your new business. Many Publishers choose to keep their Macaroni KID business as more of a part-time job, and their weekly hours decrease once their site is established and they are adept at researching and finding events. Others choose to continue to put in more hours in order to grow their business more quickly and generate more income.
Publishers earn money in a variety of ways, including selling digital advertising packages to local businesses and organizations, hosting sponsored community events like summer camp expos, preschool fairs, mom proms and more, and participating in national advertising campaigns under the direction of Macaroni KID HQ. Publishers keep 100% of the revenue they bring in!
Macaroni KID Publishers also barter with businesses in their Territory for free products and services (e.g., free classes at their local kids’ gym) in exchange for writing a review or providing other advertising for the businesses.
What Publishers earn varies by Territory and depends on the individual Publisher’s goals and time available to devote to their Macaroni KID business. The more time you put in, the more earning potential you have. Some Publishers have made their Macaroni KID business a very successful full-time job. A Macaroni KID business is not intended to be a “get rich quick,” MLM, or direct-sales business.
You can work from any Mac or PC, as long as you are able to get online to access the Macaroni KID platform. The site is very easy to use and built for all technical abilities. It is helpful if you are comfortable with social media (especially Facebook, Instagram and Twitter) so that you can connect with the families in your community, as well as the advertisers that you want to collaborate with.
Other than your monthly licensing fee, there are no other required start-up costs paid to Macaroni KID. Each Publisher handles their own finances and accounts payable/receivable.